Friday, November 20, 2015

100 Is The Magic Number!

As in miles.

You read that right! We will continue to have the now-traditional 100km (62mile) route, but add on to it an additional 34 mile segment. All riders will still share the same basic route, which is one of our goals. The mile century riders will have extra segments added onto the metric route.

Don't want to give too much away, but tacking on those extra 34 miles, will also add 4,700ft of climbing! Hmmm, where could we possibly find a way to get mixed-surface miles like that... I wonder...

What this means in addition to having to ramp up the base miles: We need volunteers! More will follow on that note, but please be thinking if you or someone you know can staff an aid station on the 19th. Bonus points if they want to run a smoothie-bike!!!

Monday, November 16, 2015

Redlands Strada Sterrata re-cap

The Redlands Strada Rossa if a FANTASTIC and fun ride. Not too long, not too short. Not to hard, not too easy. Not too flat, not too hilly. Just all-around great and hard to improve upon. But we rose to the occasion, and put together a shorter but dirtier version, the Strada Sterrata.

"Dirt Roads" in Italian, the Strada Sterrata intended to link up as much dirt in the surrounding communities as possible, and create a mostly off-road route. In the end, it was 38 miles with 3,630 feet of climbing. Not too bad. Of that, only approximately six miles were on road. Most of that was leading out of and returning to downtown Redlands. You can see the map below, and link to it here.

We had 16 riders show up. A good mix of riders, similar to the Strada Rossa, but obviously more dirt focused. Everyone was encouraged to have 2" tires at a minimum, and to not ride it unless they had some sort of puncture protection. The fat tires were to get through the sandy sections
Strada Sterrata pre-ride
and the sealant was to make sure you weren't stopped by goatheads. Good advice for RSR as well, but not quite as imperative as it was for the RSS.

Different degrees of success with that.

In the end, two riders made the entire route, with six of us coming together at the end for pizza and beer at Gourmet Pizza in downtown Redlands. I think it was a great, but long day. Everyone seemed happy and positive about it, and are updating their family's calendars to make sure they come back for the longer, but less-rugged Strada Rossa on March 19th.

The best write up and pictures from the day can be found on the IMTB site:
Click through and check it out! I love seeing the different pictures from the day as well as reading the different thoughts on the ride and trails

Hope to see you here in March!!!

Sunday, August 30, 2015

Impact: Where do participants come from?

It's always great to see where participants come from! Just as for last year, we like to see where what kind of an impact we're having. Is this a local thing, is word spreading, are people traveling to our region? Well yeah, all of the above!

Now find yourself on this map:

And here is last year's map to compare/contrast:

Thursday, April 30, 2015

Survey Says:

We are strong believers in Bicycle Tourism. While Redlands is not a rural community, like many small towns, it does rely heavily on retail sales and individuals spending discretionary money in the city. Along these lines, Redlands is positioning itself to be a destination city. This obviously supports local businesses which employ residents as well as providing sales tax to fund much of the civic budget. Given that, we would like to see bicycle tourism added to the consideration as a viable economic benefit to our community!

In additional to hospitality and general retail, there are several bicycle-related businesses also located in town, including two retail bicycle stores, a bicycle parts wholesaler, an athletic clothing & shoe company, and a community bicycle repair and education source.

With this in mind, we wanted to see what kind of a financial benefit a one day cycling event would have on our community. A survey was sent out to all the registered participants of the 2015 Redlands Strada Rossa. Our goal was to find out approximately how much money was spent IN Redlands specifically, but also to highlight the amount of money that recreational cyclists spend in general.

We also used this opportunity to seek out suggestions for improving the event, as well as to find out the things that really worked on this one!

Lastly, we asked how many respondents would come back to Redlands for another bicycle-related event.

All questions and results can be seen by following this public link:

We compiled the responses from the survey, and came up with the following results:
  • The 55 respondents spent a total of $11,060 specifically related to the RSR. That could include anything from nutrition, tires, a bicycle frame, gas and lodging, etc. 
  • That $11,060 total averages to $201 per respondent!
  • We went on to ask how much of that was spent specifically in the City of Redlands. The total which included food ($1,462), lodging ($605) and the catch-all "other" category ($2288) adds up to $4,355.
  • That in turn averages to $79.18 being spent per person in Redlands.
  • Nearly 40% of total expenditures were made in Redlands.

From these responses, we can safely state that the Redlands Strada Rossa, a one-day event that charged a minimal amount to participate ($25 per person) and was produced with volunteer time, money and generosity, brought $4,355 into our community!

If we take a moment and extrapolate that average to all registered participants, we can project what the overall impact was. There were 135 people who registered and paid for the ride. If each one of them spent that average of $79.18 in Redlands, a total of  $10,689 came into our community!

Imagine that. A one day, recreational event bringing in over $10,000 to a town. There is an incentive to have one monthly! Not only does recreational bike riding encourage trail procurement and use, it benefits both local businesses and the larger community financially.

Finally, to tie this all together, please notice question five on the survey. We asked if the respondents plan to return to Redlands for future rides. An amazing 100% of them said yes! And you can be sure they will spend some money here when they do!

Tuesday, April 21, 2015

Please Take A Moment...

We've put together a quick (two minute???) survey that has been emailed to RSR 2015 participants. We're trying to get some data on the economic benefits an event like this brings to a community. We're also soliciting suggestions for ways to improve the event for next year, so feel free to (gently) let us know what we can work on! 

The quick Survey Monkey survey is anonymous and does not require logging in. Link to it:


Tuesday, March 24, 2015

So, where do I start?

How to express how incredibly pleased I/we are with how this turned out this last Saturday. An amazing response from participants who travelled here, voted with their wallets, and then rode this amazing ride! I'm totally biased but I think the route was fantastic. 60+ miles of great roads and trails in a compact geographical area, connected together to make one (or two!) great rides!

And the volunteers that put the ride together, staffed the SAG stops, hosted the party, provided the beer (THANKS Ritual & Escape) and just plain ol' made this thing happen. The praise goes to the riders and community in Redlands and the IE that supported this, talked it up, and put their $$$ and time into it. Can't thank any of you enough!

I want to encourage everyone to friend/like the IEBA on fb as well as post their pictures, video, and any feedback they have for us. While the RSR was in part a fundraiser for the IEBA, it is much more-so a form of advocacy in and of itself. The more people know this quality riding is here, the more bikes that are out in the public, the more the cities and communities out here will realize how important infrastructure and access is. So while you were having fun on a great ride, you were also participating in bike advocacy! Way to multi-task out there, people!

We plan on doing this again next year, so be sure to talk it up, as it is 100% a word of mouth sort of an event!

And finally, below is a video from one of the participants James W. It's a blast to watch and re-live some of the riding from Saturday! Check it out!

Thanks to all!